In a press conference held last January 23 at the Pennsylvania Academy of Fine Arts (PAFA), The Pennsylvania Horticultural Society (PHS) unveiled 5 new design concepts that will be a part of the 2023
Flower Show’s major exhibitions, showcasing large-scale gardens over 900 square feet. PHS created an art gallery experience featuring framed renderings and artistic interpretations of many of the key exhibitors among the museum’s backdrop of beautiful collections, elevating floral designers and gardeners into the realm of fine arts.
This press event was the first time that the Flower Show has released information and visuals on its exhibitors for the 2023 show, “The Garden Electric,” in addition to a video detailing the beloved PHS Entrance Garden, the majestic central feature that dazzles guests upon entrance to the Flower Show.
The Entrance Garden design this year will create a sense of mystery and intrigue
with its rounded, transparent, mesh scrim that offers a fragrant hint of the opulent
and lush floral world awaiting within. The silhouetted plants and flowers on the
exterior of the space will invite curious guests inward, through a grey hued entrance.
Once inside, guests will experience a jolt of floral magic that celebrates that unique
feeling of awe, excitement, and celebration that one experiences when encountering
majestic beauty. By using a mesh scrim to conceal and encapsulate the space, guests
are enveloped in a 360-degree world of unique floral pairings, textures, light, fragrance,
and vibrant colors; creating an immersive, sensory experience that captures the feeling
of “The Garden Electric.”
For the first time in Show history, several designers have been invited to create
gardens that range from 2,200 – 2,900 square feet, the largest gardens ever seen
at the event. This creative direction continues the immersive experience of the
previous two outdoor Flower Shows, enveloping guests in a 360-degree floral
world that can be experienced from multiple viewpoints. This year’s artists hail from
around the globe featuring notable up-and-coming designers as well as established
industry veterans known for shaping the industry.
PHS also unveiled artist details for the Flower Show’s musical festival
component, curated by Philadelphia-based musical group, SNACKTIME. Guests
can look forward to lively musical performances throughout the Flower Show’s
run from DJ Aktive, artists from RECPhilly, Zeek Burse, and many others. In
addition, students from the School District of Philadelphia will perform on the
Flower Show’s special family-centric day, Family Frolic.
In its return indoors, and for the first time, the Flower Show will adopt the concept
of a winding promenade. This guided path is a departure from how all previous Shows
have been laid out, creating a lush, self-guided experience for guests to view and
engage with stunning gardens and flowers up close.
“This year, we’re working hard to create a cohesive and fully immersive experience for
our Flower Show attendees. Design choices are intentionally being made to mimic the
feel of being outdoors in nature by creating larger displays that surround guests, and
our lineup of exhibitors is incredible,” said PHS Creative Director, Seth Pearsoll. “Every
exhibitor is creating a unique, spectacular interpretation of the ‘Garden Electric’ theme,
filled with bold color and interesting design elements that will really captivate our guests
while the promenade-style path ensures that all visitors can closely enjoy these
stunning works of art.”
The Pennsylvania Horticultural Society (PHS), an internationally recognized nonprofit
organization founded in 1827, uses horticulture to advance the health and well-being of
the Greater Philadelphia region. PHS programs create healthier living environments,
increase access to fresh food, expand access to jobs and economic opportunity, and
strengthen deeper social connections between people. PHS’s work spans 250
neighborhoods; an expansive network of public gardens and landscapes; year-round
learning experiences; and the nation’s signature gardening event, the Philadelphia
Flower Show. PHS provides everyone with opportunities to garden for the greater good
as a participant, member, donor, or volunteer.
Information on the full list of exhibitors, musical talent, marketplace, and more for
the 2023 Philadelphia Flower Show are available at: phsonline.org/the-flowershow. Tickets are available for purchase at tickets.phsonline.org.
The exhibitor lineup for 2023 will place special emphasis on representation of garden
and landscape designers of varied backgrounds, experiences, and specialties, offering
them a platform to make their unique artistic voices heard.
“The Garden Electric” will also feature design categories for highly skilled, nonprofessionals including several competitive categories such as: windowsill decoration,
doorway decoration, miniature floral design, floral arrangements, pressed plants,
botanical jewelry, and more. These non-professional displays are one of the trademarks
of the Flower Show’s long legacy of showcasing the innovative and inspired designs of
passionate gardeners, florists, and artists, and blue ribbons are awarded to the top
participants in each category.
The PHS Hamilton Horticourt will also return this year in a new, central location within
the show’s layout, allowing Show attendees to easily peruse the myriad of awardwinning plants and flowers entered into PHS’s competitive classes. This year’s
Horticourt will house new competitive class entrants for categories such as forced cut
branches, citrus, and several new classes in arrangements, including a new invitational
class that will invite top floral designers to compete.
In addition, there will be dozens of additional artistic, floral-inspired displays for guests
Below is a short list of do-not-miss designers this year.
Black Girl Florists Network
Among the lineup of renowned exhibitors, is the Black Girl Florists network, led
by Valerie Cristostomo, and including Alexis Christine of Flowers by Alexis, Leneille
Moon of Special Event Factory, and Rashawn Scarbo of Bloom Bold Co. This network
was created to support and celebrate black women in floristry, and the group offers
workshops, group training sessions, and more to deliver on this impactful mission.
They’ll be bringing “The Garden Electric” to life with an exhibit that draws inspiration
from their own unity as black florists, illustrating that together, they contribute to the
growth and sustainability of their presence in the floral industry. The exhibit will feature
an array of vibrantly colored florals reflective of the theme, lighting elements, and largescale barrels brimming with stunning flowers pouring into a 10-ft. tree.
Ill Exotics, a boutique shop based in Philadelphia and specializing in uncommon
plants from aroids to orchids and captive-bred fauna, will create “Studio Exotica”
a Studio-54 inspired disco completely taken over by tropical foliage and flowers,
complete with a floral DJ, bartender, and dancers. This exciting exhibit will capture
the electric feeling we get when we’re enveloped by beautiful flowers and gardens, as
well as the electric connection we have to music.
Newfields led by Jonathan Wright
Renowned and esteemed designer Jonathan Wright, Director of The Garden and
Fairbanks Park at Newfields, will be exhibiting this year for the first time. Known
as a gardening tastemaker in the field of public gardens for his creative design
sensibility and elegant, yet contemporary approach, guests can anticipate a
breathtaking 360-degree, mixed-media installation featuring projections, music, and
florals reminiscent of immersive art shows. Wright will encourage guests to experience
“The Garden Electric” using multiple senses for a sumptuous experience.
Harijanto Setiawan, a recipient of the Designer of the Year Award in 2013 by the
President of Singapore, is an architect-turned-florist and founder of Boenga floral
studio. He has worked with high-end clients such as Chanel, Dior, Hermes, Vacheron
Constantin, Piaget, Swarovski, Manolo Blahnik, and Audi, uniting floral design,
architecture, and high fashion. Look forward to innovative and architectural floral
sculptures that will captivate lovers of decadent and imaginative design.
Treeline Designz, led by Iftikhar Ahmed, will bring to life a concept that pays
tribute to children facing war in Ukraine. This exhibit sheds light on Ukrainian
children who have been uprooted from their homes and exposed to war. Ahmed
believes that garden and landscape design can contribute to making the world a more
livable, equitable, resilient, and just place. His exhibit will use locally-grown trees and
plants to envision a magical, twinkling fairy house, home to the Peace Fairy, who
watches over and protects all children.
Apiary Studio, a landscape architecture, design/build, and experimental
horticulture firm, will return to the Flower Show for the second time this year with
an exhibit that explores themes of duality and contrast. Known for their use of
unconventional building materials and adaptive reuse of urban decay, Apiary Studio’s
exhibit will showcase how gardens can be transformed at different times of the day by
focusing on night gardens and using plants that are activated at night with color and
Susan Cohan Gardens
Renowned garden and landscape designer Susan Cohan, named “Designer of the
Year in 2021” by The Association of Professional Landscape Designers, will also
return to the Flower Show in 2023. Her firm’s philosophy is rooted in the belief that
thoughtful and responsibly designed landscapes enhance our lives. Cohan will
celebrate the joy and exuberance we feel at the start of spring. Through utilizing a
variety of spring ephemerals, a suspended interactive swing, and spiral motifs, Cohan
will invoke the blissfulness of a spring day.
Foe tickets visit tickets.phsonline.org.
HEALTH AND SAFETY PROTOCOL
Public safety is a critical component for the Philadelphia Flower Show, and adherence
to recommendations from City/State health officials is paramount to Show planning.
PHS will continue to work closely with health officials leading up to the Show with
updated guidance available online.
PHS PHILADELPHIA FLOWER SHOW SPONSORS
Exclusive Sponsors are Bank of America, Independence Blue Cross, and Subaru of
America. Official Sponsors are AARP, Acme Markets, Bartlett Tree Experts, Belgard,
PECO, The Sino-American Business & Travel Association, and STIHL.
ABOUT THE PHILADELPHIA FLOWER SHOW
The PHS Philadelphia Flower Show is the nation’s largest, and the world’s longestrunning horticultural event and features stunning displays by some of the world’s
premier floral and landscape designers. Started in 1829 by the Pennsylvania
Horticultural Society, the Show introduces diverse and sustainable plant varieties and
garden and design concepts. In addition to acres of garden displays, the Flower Show
hosts world-renowned competitions in horticulture and artistic floral arranging,
gardening presentations and demonstrations, and special events.